Field notes
Short writing from engagements—naming rules, sequence lies, adoption ghosts, and honest scope.
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Name the tool, not the button colour
When a redesign renames a control, every usage report that keyed on the old label goes quiet.
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Sequences that lie about abandon
A missing mid-path tool event invents drop-off that product never caused.
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HKT cohorts and tool adoption ghosts
Day-one adoption can move when clocks and user IDs move—not when the tool does.
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What App Digitool will not sell you
Expect clearer tool-usage decisions—not a managed dashboard subscription.
