Name the tool, not the button colour
When a redesign renames a control, every usage report that keyed on the old label goes quiet.
Teams often treat tool-event names as disposable labels. A designer renames a panel, an engineer ships a new component, and suddenly open_exporter and tap_share both exist for the same moment. Reports that once looked clean become archaeological digs.
Prefer verbs that describe the tool intent. Keep platform out of the event name—put it in a property so web and app stay comparable. Write allowed properties on the same day you create the event.
In Tool Usage Inventory engagements we spend the first day on inventory alone, because until synonyms are visible every later fix guesses at the wrong root.