Application analytics
Adoption Cohort Study
Rebuild who adopts a new tool, who ignores it, and whether the chart moved because of product—or because of identity drift.
HK$28,200 · 3-week study
New tool launches look successful until someone asks about week-four return. Timezone mishandling between UTC warehouses and HKT calendars, SDK upgrades, and anonymous-to-known merges invent adoption lifts that never happened in the product.
This study rebuilds adoption cohorts from raw history, checks identity continuity across web and app, and tests early tool touches against later return. Sample limits stay visible—we refuse to dress pipeline artefacts as insights.
You leave with behaviours worth protecting, artefacts to stop celebrating, and a cohort outline your analysts can maintain after we leave.
Typically included
- Adoption cohort rebuild
- Identity continuity checks
- Behaviour shortlist for the next release
- Analyst handoff outline